DFA turns up heat with new campaign

Ads show how milk cuts heat in spicy foods but can also help keep planet from getting too hot.

June 1, 2022

2 Min Read

Milk is the ultimate heat cutter for spicy foods. This June Dairy Month, Dairy Farmers of America (DFA) is turning up the heat with a new ad campaign featuring the “DFA Nerd Herd” that will show milk doesn’t just cut the heat in spicy foods, but it also can help protect the environment by cutting the heat that methane emissions trap in the planet.

Launched in 2021, the DFA Nerd Herd is led by farmers along with a team of engineers, nutritionists, veterinarians, technology experts, scientists and more to help educate consumers about how DFA farm families are using renewable energy methods, like wind and solar, creating healthy soil and turning waste into power sources through anaerobic digesters to help protect the earth and reduce our carbon footprint.

“Our farm families are the original stewards of the land as their farms are their livelihood, so they’re all about protecting the land and their cows for future generations,” said Kristen Coady, senior vice president of corporate affairs at DFA. “We hope these new ads featuring the DFA Nerd Herd will help build more awareness with consumers about DFA’s sustainability efforts and help them feel confident about eating their favorite dairy products.”

The integrated campaign will reach consumers through videos on YouTube, streaming platforms and digital publications, along with a robust social campaign and digital advertising campaign. To further bring to life milk’s heat-cutting abilities, DFA sponsored a signature interview on World Milk Day with First We Feast’s Emmy-nominated Hot Ones host Sean Evans and Complex’s Speedy Mormon, where Evans, the Spiciest Man Alive, answered the questions. 

 After June Dairy Month and through the end of 2022, DFA will release additional videos in various social platforms and digital spaces showcasing how dairy is sustainably made and can help protect the planet tied to additional products like ice cream, butter, and cheese.

The Nerd Herd campaign supports DFA’s overall sustainability strategy and commitment to the planet, it’s people and communities, as outlined in its 2022 Social Responsibility Report. In 2020, DFA was the first U.S. dairy cooperative to establish a science-based target (SBT) and work to reduce greenhouse gas (GHG) emissions across the supply chain by 30% by 2030. Additionally, the Cooperative is part of an industry-wide collaboration on environmental sustainability through the Innovation Center for U.S. Dairy.

 As part of this collaboration, the dairy industry has committed to be carbon neutral or better by 2050, and DFA is a key contributor to meeting this goal.

To check out the videos and get more information about the DFA Nerd Herd, go to dfanerdherd.com.

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