Kiersten Hafer, National Pork Board vice president of data and insights, and John O’Donnell, strategic consumer advisor and NPB consultant, join us to talk about the use of data to reach the younger consumer base.
The National Pork Board (NPB) is using data to work with the value chain on a unified strategy to collectively reach younger consumers based on how they use pork/protein, their unique needs/habits and where they shop. Kiersten Hafer, NPB vice president of data and insights, and John O’Donnell, strategic consumer advisor and NPB consultant, join us with the details.
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