Bob Evans opening more than 100k locations this summerBob Evans opening more than 100k locations this summer
Restaurant launches new picnic experience after survey.
June 13, 2017
Bob Evans is bringing a special picnic feeling to everyone this summer -- no park necessary. Known for its comfort food, Bob Evans announced that it is rolling out a new summer picnic menu full of the season's brightest flavors.
The company commissioned a national survey to delve deeper into Americans' love of picnics and found that it is due more to the people involved rather than where the picnic takes place.
The survey of 2,503 Americans found that picnics are about more than just food: 86% of respondents love picnics because they provide an opportunity to spend quality time with family and friends. In addition, it turns out that, while being outside is considered an important part of picnicking, more than 58% of respondents had staged an indoor picnic in the last year, showing that anywhere can be a perfect place for a picnic if comes with good food and company.
This is why Bob Evans is bringing picnics and the feeling of connectedness to its locations. With its new summer picnic menu and promotion, the family-style restaurant is opening up hundreds of thousands of picnic blanket locations across the U.S. that allow guests to spread out a blanket or a tablecloth. “You take care of the company; Bob Evans will handle the food,” it said.
The summer picnic menu is available both in the restaurant and as a picnic to go, but only for a limited time.
“Picnics have a special place in American's hearts and minds. Wherever our guests choose to enjoy Bob Evans food, our new picnic menu creates a memorable experience that helps families and friends connect while enjoying delicious summer food,” said Sara Bittorf, senior vice president and chief marketing officer of Bob Evans.
Also as part of the promotion, Bob Evans is launching “The Pop-Up Picnic Tour” in cities around its home state of Ohio.
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