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Hidlay will serve as global director of marketing communications & digital strategy for specialty product division.
November 29, 2023
Arm & Hammer Animal and Food Production is pleased to welcome Marlena Hidlay to its #ScienceHearted team. Hidlay will serve as the global director of marketing communications & digital strategy for the specialty product division of Arm & Hammer’s parent company Church & Dwight.
Hidlay brings more than 15 years of business-to-business marketing experience and has an extensive background in strategic marketing, business development and communications. She comes to Church & Dwight from Balchem where she led the global business strategy and promotion of key minerals and nutrients brands. She also spent more than 12 years at DSM Nutritional Products and held prior sales and marketing roles focused on consumer activation programs at major entertainment companies, Live Nation and The Walt Disney Company.
Marlena received her bachelor’s degree in corporate communications and a master’s degree in higher education, both from Drexel University. She is an active member of the American Marketing Association and Women in Nutraceuticals.
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