AI continues to be arguably the staple of conversation within business circles today – particularly in the often-overlooked agriculture sector. From driving more yield to meeting sustainability targets, to dealing with climate change, agriculture stakeholders are scrambling to embrace the technology to boost their performance. But doing so is easier said than done. We talk with Tom Brennan, partner at McKinsey & Company, about the biggest trends in AI within the agriculture space heading into the second half of 2024, adoption challenges and more.