AGCO Corp., an agricultural machinery and precision ag technology company, announced that Bob Crain, senior vice president (SVP) and general manager, Grain & Protein, will retire at the end of December 2024 after nearly 19 years of service to AGCO and more than 30 years' experience in the agricultural equipment business.

"Bob has been an invaluable asset not only to AGCO and our legacy but also to the broader agriculture industry," said Eric Hansotia, AGCO chairman, president and chief executive officer. "His exceptional ability to revitalize businesses, develop teams and advocate for our dealers and farmers around the world is highly appreciated. We wish him all the best in his retirement."

Crain joined AGCO in 2006 as SVP and general manager, Americas, where he led profit and loss management and the development of business strategies across North and South America. After 15 years in this role, he transitioned to oversee the launch of AGCO's global Customer Experience business area. Crain’s efforts in this role included the introduction of AGCO's Net Promoter Score and the FarmerCore distribution strategy, a transformative initiative integrating digital and physical elements across the purchasing journey and ownership lifecycle, the announcement said.

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In his most recent role as SVP and general manager, Grain & Protein, Crain oversaw a strategic review of the business that culminated in the divestiture of a majority of the Grain & Protein business to American Industrial Partners (AIP) in November.

His leadership extends beyond AGCO, as he currently serves on the board of the Association of Equipment Manufacturers (AEM) and previously served as AEM board chair.

AGCO, headquartered in Duluth, Ga., is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology for farmers and OEM customers. Its differentiated brand portfolio includes Fendt, Massey Ferguson, PTx and Valtra. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and USA, AGCO had net sales of approximately $14.4 billion in 2023.