Achievement of full-value from cattle adds valueAchievement of full-value from cattle adds value

Opportunities exist to grow cattle and raise beef more efficiently, productively and profitability. We talk with Dr. Phillip J. Rincker, technical director, Elanco Animal Health, about Optaflexx, a tool that helps producers achieve full value from their cattle. We also hear about the importance of customization of the product’s use within an operation depending on the desired end result