Zoetis launches Calf Wellness program

New initiative focuses on helping dairy calves realize their full lifetime potential.

Zoetis announced April 23 the launch of Calf Wellness, a program that emphasizes Dairy Wellness solutions for all key calf and heifer growth stages, from newborn calves through pre-fresh heifers. The program focuses on five foundations of calf and heifer management: nutrition, disease management, reproduction, genetics and labor.

Zoetis said its program offers a complete portfolio of products and services, backed by industry-leading expertise, to help producers and growers keep their calf and heifer programs on the path to success. The purpose of Calf Wellness is to provide the tools necessary to help young cattle achieve their future potential and improve Dairy Wellness.

"Young heifers have a big job ahead of them as future members of the milking herd," said Robert Lynch, senior veterinarian with Zoetis Dairy Technical Services. "Producers and heifer growers have a small window of opportunity to realize the full potential of these young animals. Once this window of opportunity closes, that's it. So every decision during that time really matters."

A key component of the Calf Wellness program is a new management-focused website, CalfWellness.com that provides producers, growers and veterinarians with hands-on tools and resources to maximize their calf and heifer programs. Resources cover a range of topics, including newborn care, disease management, postweaning growth and transition, heifer reproduction and genetics.

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