Will perception become reality? (commentary)

Will perception become reality? (commentary)

ON March 12, Meatingplace.com blogger Mack Graves posted a blog in which he said he wanted to "tweak the beef industry's nose" on some recent developments.

I tweaked some noses at a recent meeting in Washington, D.C., and they tried to bloody mine ... but more on that later.

In his blog, Graves cited the recent announcements by McDonald's and Costco to, in the near future, buy poultry — and also meat, in Costco's case — from

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