Why farmers should stop bashing Chipotle (commentary)

The modern food system is safe, efficient and productive, and we should be promoting those efforts to reassure consumer confidence rather than knocking others into the ground, no matter how misleading their marketing efforts may be.

I’ve long been an advocate of calling out Chipotle Mexican Grill on their BS. Their Food With Integrity marketing campaigns have lacked integrity and perpetuated lies about hard-working American farm and ranch families. Chipotle has spent years building up their brand as being superior to conventional food systems, while their ideal (sustainable, organic, non-GMO) foods have often made up only a portion of the menu in more than 1,900 restaurants. They’ve pulled support from American farme

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