When food buyers restrict farming

When food buyers restrict farming

CONSUMER preferences continue to evolve as products such as "organic," "free-range," "cage-free," "GMO-free," "natural" or "antibiotic-free" (AF) become increasingly popular.

While food marketers have done their best to respond to the new wave of demand by expanding consumer choices, a newly released University of California-Davis agricultural economics study suggests that this may actually reduce consumer choice and increase food costs.

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