The Verified Beef Production Plus (VBP+) program officially launched this week in Canada, providing the country’s producers an opportunity to share their stories with consumers and beef retailers.
The new VBP+ program includes training and auditing for animal care, biosecurity and environmental stewardship along with on-farm food safety practices within the Canadian cow/calf and feedlot sectors. Through validating sustainable practices at the primary production level, VBP+ enables
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