Transparency boosts consumer trust

Transparency boosts consumer trust

A NEW study from the Center for Food Integrity (CFI) suggests that improved transparency increases consumer trust in the food supply.

CFI's latest research, "A Clear View of Transparency & How it Builds Consumer Trust," offers evidence that transparency builds trust and identifies the most effective practices for building consumer trust.

"Transparency works," CFI chief executive officer Charlie Arnot said. "We have stati

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