Traceability as a competitive advantage

Traceability as a competitive advantage

*Pam Pettinella develops communications strategies that build market leadership and reputation, with a focus on agribusiness and technology. She has a special interest in how technology can be leveraged to help feed 9 billion people by 2050. Pettinella can be reached at [email protected] or (612) 730-5079.

FOR more than a decade, I have observed the goings-on in the global feed industry and advised companies on their marketing strategies. S

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