Three biases that give feed buyers pause

Three biases that give feed buyers pause

HAVE you ever made a marketing decision you later considered a mistake and then, down the road, made the same or a similar mistake?

Tiny voices in our heads sometimes lead us to act irrationally when money is involved. Behavioral economists — people who study behavior as it relates to economics — have another name for those voices: cognitive biases.

Not surprisingly, the list of biases is long. Let's look at three that can i

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