There's a cloud in the forecast

There's a cloud in the forecast

LAST week, as I was driving home from work, the Rolling Stones anthem "Get Off My Cloud" came on the radio, and it got me thinking. Everyplace I turn, everything I read has a recurring theme: big data, the cloud, precision agriculture, cloud computing, agriculture of the future, etc.

I get it. I really do. I'm in marketing and product development for agriculture. I can see the huge cloud computing marketing wave starting to build into a tsunami.

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