The Sales Professional: Tips for securing the business

The Sales Professional: Tips for securing the business

While working to win a customer, the time will come to "close the sale," but take care to ask for the business when the buyer is ready.

WHAT is sometimes referred to as "closing the sale" sounds like the end and seems so final. Isn't getting a new customer really the beginning? Isn't having a current customer try a new product a continuation of trust?

Nevertheless, while working to win a prospective customer or have a present customer try something new, hopefully the time will come to ask for the business — a.k.a. closing the sale.

Here's how the buying proc

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