The Sales Professional: Tips for effective listening

The Sales Professional: Tips for effective listening

THERE is no doubt that two of the most important skills in professional salesmanship — or for any business conversation — are asking questions and listening.

Obviously, if question asking is a powerful communication skill, then effective listening ranks right up there, too. Business leaders and professional salespeople can better understand their customers, then potentially deliver on their needs and wants, as a result of effective listening.

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