REMEMBER the buying process (Feedstuffs, July 14)? One of the phases in the process through which every buyer goes is understanding, which is the customer checking it out and satisfying himself that the product or service will do what he needs or wants. He tries to comprehend what it is, what it does and how it can work for his particular situation.
If the prospect or customer has a genuine need or want, and there is a product or service tha
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