STOP and ask yourself, "Is what I am doing right now valuable to my customer?" Okay, you may not know until you get further into this article, but I hope you will glean at least one actionable, value-generating idea here that can benefit your customers.
So, here's my first shot at making this worth your while: Ask yourself that opening question. Ask it often. Ask it especially when it feels like the answer might be "no!" Ask it, and then take actio
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