State Beef Councils earmark $940,000 for building beef demand

Executive committee acts quickly to address cattle market challenges on beef side.

Facing low cattle prices and increasing supplies of beef, and with strong encouragement from its state beef council partners, the Federation of State Beef Councils of the National Cattlemen’s Beef Assn. (NCBA) will invest nearly $1 million of reserve funds in international and national beef promotions to increase demand for beef.

The Federation's Executive Committee voted for this additional spending at an NCBA Executive Committee meeting Nov. 1. The $940,000 investment, from Feder

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