Shuanghui changes name to WH Group

Shuanghui changes name to WH Group

SHUANGHUI International Holdings Ltd., the Chinese business that acquired Smithfield Foods Inc., announced that it has changed its name to WH Group Ltd., effective immediately.

The company said the renaming underscores its objectives to solidify its leading position in the global pork industry and also serves to better differentiate the company as a corporate brand from its numerous product brands.

As the largest pork enterprise in the world, WH Group's mission will continue to be delivering quality, nutritious and tasty animal protein products worldwide, anchored on a safety-first priority, the announcement said. It also remains focused on creating sustainable value by embracing a visionary management philosophy rooted in continuous innovation, with a long-term and forward-thinking perspective.

"The renaming of our corporate brand to WH Group reflects the increasingly global reach of our operations, which combine the largest pork production companies in China and the United States and cater to consumers globally," WH Group chairman and chief executive officer Wan Long said. "It also symbolizes our ambition to be a world-leading company known for food products that meet best-in-class standards of quality, nutrition and safety."

Volume:86 Issue:04

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