Scrutinize sales rejection rate

Scrutinize sales rejection rate

If your sales rejection rate is high, it's time to get to the root of the problem.

YOU can't win 'em all. That's the reality of business and sales. Your products, services, company and you are not for everybody.

Even most companies with significant market share have more non-customers than customers in their market segments.

However, this fact-of-business-life is a weak excuse if your sales rejection rate is high. Taking comfort in the excuse does not solve the problem.

What sort of

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