U.S. restaurant industry growing at slow pace

Visits to restaurants increasing minimally quarter after quarter, but deals and breakfast items represent growth categories.

Assessing the state of the restaurant industry for the last several years sounds like a broken record. Visits to restaurants increase just minimally quarter after quarter, resulting in an average lift in traffic of 1% annually, according to The NPD Group, a leading global information company.  All in all, the restaurant industry has been conducting business in a 1% world since 2010 and will continue along at the same pace for several more years, based on NPD’s ongoing foodservice market r

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