Ready for a gourmet burger at Golden Arches? (commentary)

Ready for a gourmet burger at Golden Arches? (commentary)

McDonald's might do better talking with its lunch pail patrons instead of hanging out at the burger bar at Ruth's Chris Steak House.

*Chuck Jolley is president of Jolley & Associates, a marketing and public relations firm that concentrates on the food industry.

SARAH Whitten, social media writer for CNBC, ran a headline on a story that should get the foodies doing a double-take: "McDonald's Franchisees Fear Fresh Beef Push Is Food Safety Disaster in the Making."

Here's some background on the matter. McDonald's has always been the king of the fr

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