Purina launches All Seasons Cattle Nutrition Program

Program empowers producers to choose nutrition solutions specific to their cattle and operation.

Purina Animal Nutrition has introduced the new Purina All Seasons Cattle Nutrition Program, which delivers what producers are looking for in a cattle nutrition program: flexibility, convenience and proof that solutions work.

“Our experience in the field and feedback we’ve gotten from producers nationwide tells us flexibility and convenience are the top components of a great cattle nutrition program,” Purina Animal Nutrition cattle marketing manager Teri Otte said. “We developed the Purina All Seasons Cattle Nutrition Program so producers can easily identify and choose from convenient solutions within the existing Purina cattle product portfolio.”

The program covers all life stages — cow/calf, weaned calf, replacement heifer/breeding bull and grower/finisher — because each life stage has its own unique needs. It also covers every season so cattle can achieve greatness year-round.

The program is built on three distinct pillars:

1. Feeding excellence. Each life stage has its own goals whether it’s staying healthy through the stresses of weaning, maximizing pounds of gain in the feedlot or raising productive heifers and cows that breed back quickly. But, all goals have a common thread for success: high-quality nutrition.

“Healthy cattle don’t just look good; their potential is unlocked for future performance,” Otte said. “The Purina All Seasons Cattle Nutrition Program supports healthy cattle in achieving greatness at every life stage.”

“Cattle that perform well can help deliver long-term profit potential. They are also in a position to successfully transition from one life stage to the next,” Otte added.

2. Flexible solutions. With flexibility and convenience top of mind, the Purina All Seasons Cattle Nutrition Program has feeding solutions that put producers in control. They can choose from options to fit their forage availability, labor resources, feed type preference and feeding facilities.

“Whether you’re a 100-head cow/calf operator or a 5,000-head grower/finisher, it’s easy to identify solutions that work for your operation,” Otte said.

3. Trusted legacy. Solutions within the Purina All Seasons Cattle Nutrition Program have been demonstrated to work in more than 1,800 Proof Pays feeding trials across the nation. Producers are encouraged to see the proof through their own on-farm feeding trial.

“Doing what’s best for cattle means you’re doing what’s best for your operation. Ultimately, that means you can be confident you’re building a legacy that will last for years to come,” Otte added.

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