Producers are better than just a label

Producers are better than just a label

MY sixth-generation family ranch hosts many ranch tours throughout the year. We spend time with media, other members of the agricultural industry and, most importantly, our average consumer. It gives me great hope when people come to the source when they want to know more about food and how it is produced.

The consumers who take the time to explore and ask questions are the ones who have an impact on our industry. That is why I make as much time fo

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