ZOETIS Inc. has partnered with Verified Beef LLC to support Reputation Feeder Cattle, a program for ranchers and cattle feeders that helps define feeder calf value by verifying industry-leading genetics and best practices.
Age- and source-verified cattle have been attractive in the export market at extra premiums, Zoetis said, explaining that Reputation Feeder Cattle will continue adding value for niche and export markets in the years to come.
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