NPPC to USDA: Defend 'Other White Meat' sale

Pork industry upset after USDA enters settlement talks with Humane Society of United States.

The U.S. Department of Agriculture continues to receive one united message from the U.S. pork industry: Defend the U.S. pork industry by upholding a purchase agreement between the National Pork Board and the National Pork Producers Council (NPPC).

NPPC sold in 2006 to the Pork Board “The Other White Meat” slogan and pork chop logo for about $35 million. NPPC financed the purchase over 20 years, making the Pork Board’s annual payment $3 million.

The sale involved a lengthy ne

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