Newsham forms Choice Genetics, adopts scan technology

Newsham Choice Genetics and Pen Ar Lan are combining under the Choice Genetics name.

Groupe Grimaud's swine breeding companies — Newsham Choice Genetics and Pen Ar Lan — are combining under the Choice Genetics name, according to an announcement at the World Pork Expo (WPX) June 5.

Choice Genetics will have subsidiaries in the U.S., Brazil, France, Germany, Poland and Vietnam.

Choice Genetics also announced that it has incorporated computed tomography (CT) scanning into its selection technology. The scanning technology is now targeted for testing 10,000 paternal line animals annually and is positioned to expand to 20,000 animals per year, including both maternal and paternal lines, according to the announcement.

As research indicates that CT results have a 99% correlation with carcass data and a high correlation with feed utilization, the company expects this technology "to produce significant competitive advantages," the announcement said.

Grimaud, headquartered in Roussay, France, is the second-largest multi-species genetics company in the world. It acquired Newsham Choice Genetics in 2008 (Feedstuffs, April 21, 2008). Grimaud supplies customers in more than 100 countries in Europe, Asia and North and South America.

WPX is the world's largest swine-specific event and is being held in Des Moines, Iowa, June 5-8.

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