Seven national organizations, members of the Beef Checkoff Enhancement Working Group (BCEWG), signed a revised Memorandum of Understanding (MOU) regarding agreed-upon enhancements to the national Beef Checkoff Program. These organizations are the American Farm Bureau Federation, the American National CattleWomen, Inc., the Livestock Marketing Association, the Meat Import Council of America, the National Cattlemen’s Beef Association, the National Livestock Producers Association and the National Milk Producers Federation.
The Beef Checkoff Program is a producer and importer-funded marketing and research program designed to increase global demand for beef. This is accomplished through investments in education, research, and promotion.
The Beef Checkoff Program is funded through a $1 per head assessment each time cattle are sold. Due to inflation, the $1.00 per head checkoff which was implemented in 1986 has deflated to $.47.
Highlights of the revised MOU to enhance the national Beef Checkoff Program include:
- These organizations will support legislation to increase the current Beef Checkoff Program of$1.00 per head to $2.00 per head.
- Within a year of the legislation being signed into law, a referendum will be conducted amongbeef producers and beef importers to increase the assessment. If a majority of the BeefCheckoff Program payers indicate they would like to increase the checkoff, the assessment ratewould increase.
- Assessments will continue to be collected as they are now and State Beef Councils will have theauthority to retain 50 percent of the assessment.
- A refund of the additional assessment amount, but not the current $1.00 per head, will beavailable to beef producers paying into the checkoff.
- Every five years, the Secretary of Agriculture will publicize a 30-day comment period of timeduring which beef checkoff payers may request a referendum vote on the continuation of theBeef Checkoff Program and/or a change to the assessment rate. If ten percent or more beefcheckoff payers request such a referendum, a timely referendum will be held. The wishes ofbeef checkoff payers indicated by a majority vote in the referendum will be implemented. Thecurrent ability for the Secretary to conduct a referendum only on the continuation of the beefcheckoff if ten percent or more of beef checkoff payers sign a petition will remain in place.
- The new Joint Nominating Committee, which will recommend candidates to serve on the BeefPromotion Operating Committee (BPOC), will include members from the Cattlemen’s BeefBoard, the Federation of State Beef Councils, and other national organizations representing beefcheckoff payers.
- The Cattlemen’s Beef Board will annually provide all interested eligible contractors informationand training on the contracting process.
The group will continue its work to develop a road map for simultaneously recommending and advocating for the outcomes highlighted in the revised MOU.