Minds can play dirty tricks on us

Minds can play dirty tricks on us

We like to think our business is impervious to disruptive forces, but the tipping points come, and the long-standing pillars begin to crumble.

By JOHN GRAHAM*

*John Graham of GrahamComm is a marketing and sales strategist-consultant and business writer who publishes a monthly eBulletin, "No Nonsense Marketing & Sales." Contact him at [email protected], (617)

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