Meat label preferences explored

Meat label preferences explored

Consumer preferences for meat origin labeling relax when informed processing standards are similar in other countries.

WHILE Congress considers repealing a law requiring country-of-origin labeling (COOL) on packages of beef, pork and poultry, marketing researchers at the University of Arkansas have found that such labels influence consumer perceptions about food safety and quality.

Researchers found that consumers preferred meat from the U.S. when provided with information only about where the animal was born, raised and slaughtered — and not given information abou

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