McDonald's taking 'decisive action' for better financials

McDonald's taking 'decisive action' for better financials

McDonald's ready to turn corner from last year's slumping sales.

MCDONALD'S Corp. reported slumping sales and falling revenues at the end of the final quarter of its fiscal 2014, marking the end of a difficult year for the world's largest hamburger chain.

In response, McDonald's is moving forward with an aggressive plan to gain back its global market share.

McDonald's president and chief executive officer Don Thompson noted that "2014 was a challenging year fo

All access premium subscription

This content requires a subscription to Feedstuffs in order to access. If you are a paid subscriber, use your email and password to Log In now.


Current Feedstuffs Subscribers: Online and mobile access are now included at no charge to you. To read this article, use your subscriber email and password to log-in to your account (or contact us for assistance in updating your account.)


Not Currently a Subscriber: Subscribe NOW to Feedstuffs and receive our print and/or digital publications, enewsletters and premium online content. Visit Feedstuffs.com and click on Subscribe at the top of the page for more information.


SUBSCRIBE NOW https://circulation.feedstuffs.com/Publications.aspx


TO RENEW YOUR SUBSCRIPTION https://circulation.feedstuffs.com/SubscriptionOffers.aspx


Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish