McDonald's: Sustainable Beef by 2016

McDonald's takes the first step towards its mission to purchase verified sustainable beef.

McDonald’s Corp. announced starting in 2016 it will begin an endeavor to purchase verified sustainable beef, as step forward in its mission to purchase sustainable beef for all its restaurants worldwide.    

According to a new page -Beef Sustainability- on its website, a complete evaluation, using a widely recognized life cycle analysis approach, calculated McDonald’s carbon footprint from farm to fork across its worldwide restaurants and supply chain. 

According to the analysis, 70% of the company’s greenhouse gas emission impacts are in its supply chain with 40% related to beef.

At this time McDonalds is not making a firm commitment on the actual amount of sustainable beef that will be purchased in 2016 or when the company will achieve its goal of purchasing 100% verified sustainable beef.

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