McDonald's Q1 results fall short

McDonald's Q1 results fall short

McDonald's developing turnaround plan to respond to business pressures.

MCDONALD'S president and chief executive officer Steve Easterbrook said the company is developing a "turnaround plan" after first-quarter financial results once again missed the mark.

In the U.S., first-quarter comparable sales decreased 2.6% due to negative sales and reduced guest traffic, the company said, adding that product and promotional offers failed to attract customers away from competitors. Revenue declined 11% (Table), reflecting weak sa

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