McDonald's letting competition reset the table (commentary)

McDonald's letting competition reset the table (commentary)

QUITE recently, I wrote a column asking if McDonald's was going down for the count (Feedstuffs, June 15).

It was mostly a rhetorical piece written at the risk of painting McDonald's as the cauliflower-eared, canvas-backed pugilist of the fast-food business.

A recent Chicago Tribune story, though, suggested that the question was in dire need of an immediate answer.

The newspaper reported

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