Manna Pro expands presence in companion animal business

Company acquires Nutri-Vet and Petnology Essentials brands, to be managed under Nutri-Vet Wellness LLC entity.

Manna Pro Products LLC, a manufacturer and marketer of animal nutrition and care products with deep roots in the feed industries, is expanding its small/companion animal business through the purchase of assets relating to the Nutri-Vet and Petnology Essentials brands.

These and other brands will become a part of Manna Pro’s Pet Care/Companion Animal business and will be run as a separate entity under the name of Nutri-Vet Wellness LLC.

Both Nutri-Vet and Petnology Essentials offer U.S. manufactured canine and feline health and wellness supplements across the following categories: Hip and Joint, Condition Specific, Skin and Coat, Pain Management, Dental Health, Vitamin and Mineral, Lawn Care, Eye and Ear, First Aid and Calming.

The Nutri-Vet purchase includes the Nutri-Vet brand, Optimal Pet brand and private label business with leading retailers.

"Manna Pro's acquisition of Nutri-Vet and Petnology are complementary extensions of our company that will benefit customers and the brands in our portfolio," Manna Pro vice president of marketing Beth Rogers said. "These acquisitions give us the opportunity to deliver Manna Pro's heritage of quality, value and service to a whole new set of customers and consumers, in addition to the sizeable growth opportunities we see with these brands in our current channels of trade."

Manna Pro produces high-quality animal nutrition and care products for a broad range of animals. Its largest group of products is associated with horses, but the company also produces feed for backyard poultry and goats, rabbits, cattle, pigs and companion animals. Manna Pro’s product lines primarily serve the “lifestyle farmer” market — people who own acreage with farm animals, and operate their farms as a hobby rather than a business. The company’s flagship product — Calf-Manna — has been a staple of animal owners for more than 80 years.

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