Looking for beef info online

Looking for beef info online

Researchers try to determine best way to use social media to encourage beef consumption.

IN an era when consumers have a wealth of information at their fingertips, where do they turn for recommendations on meat purchasing?

That's the question assistant professor of consumer economics Kuo-Liang "Matt" Chang and a team of South Dakota State University researchers sought to answer when trying to determine the best way to use social media to encourage beef consumption. The research was supported by a grant from the South Dakota Beef Indust

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