Ground beef is a popular protein option at the grocery store. In fact, in terms of volume, 64% of total beef purchased is ground beef.
When choosing a package of ground beef from the retail case, consumers rely heavily on the color of the meat to make their decision. The most desirable color is bright, cherry red. Once the meat changes to a brownish color, consumers tend to leave it, resulting in discounted meat and a total loss to retail stores of more than $1 billion annually.