Label understanding affects perception of poultry quality

Label understanding affects perception of poultry quality

Researchers find that food label claims and level of understanding such claims play a role in consumer choice.

New research from the University of Arkansas reveals that consumer knowledge of food labels affects the consumer’s perception of product quality.

Doctoral student Shilpa Samant and professor Han-Seok Seo in the department of food science at the Dale Bumpers College of Agricultural, Food & Life Sciences published their results, “Effects of Label Understanding on Sensory Acceptability of Chicken Products,” in the journal Food Quality & Preference.

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