Inevitable rise of a better burger (commentary)

Inevitable rise of a better burger (commentary)

Picture, if you will, a world in which McDonald's and Burger King, the always dominate burger meisters of America, fall on hard times. A world in which their menu of cheap and quick have lost the battle to disruptive influences that have slowed things down and forced the great unwashed to pay more - lots more - for a better burger.

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