In business, everything 'speaks'

In business, everything 'speaks'

IF you're in business, you're in sales. Regardless of your job title, you're in sales. Sales is the lifeblood of a company. You know that, right?

A mentor used to say, "There's not much wrong with our outfit that more sales wouldn't cure."

People tend to listen or pay attention to people they like. However, people will tend to do business with people they trust. How can your company progress from likeable to trustable?

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