Hillshire investing in innovation, promotion

Hillshire investing in innovation, promotion

THE Hillshire Brands Co. has reported decreased earnings for its fiscal 2013 second quarter and six months, noting that it is making investments in advertising, marketing and promotion and in an innovative and robust new product pipeline.

Chief executive officer and president Sean Connolly said the company is pleased with its progress since being spun off by Sara Lee Corp. into an independent, publicly traded company last year (Feedstuffs, July 9, 2012).

Hillshire's results are shown in the Tables.

For its retail business, Hillshire said its results were a consequence of improved product mix and volumes, with good performances by Aidells sausages, Hillshire Farm lunchmeat and Jimmy Dean sandwiches. The company said it plans to roll out packaging and quality improvements for Hillshire Farm Lunchmeat in the third quarter.

For its foodservice segment, Hillshire said its results were due to volume gains in meat products, although bakery products volume fell but showed signs of stabilization.

Hillshire, headquartered in Chicago, Ill., is a leader in meat-centric foods, with brands that include Ball Park, Hillshire Farm, Jimmy Dean and State Fair, as well as Sara Lee desserts and Chef Pierre pies. The company is projected to have first-year sales totaling $4 billion.

 

1. Hillshire Brands earnings and sales*

 

-Second quarter-

-Six months-

 

2013

2012

2013

2012

Sales (billion $)

1.060

1.035

2.034

1.988

Earnings (million $)

65

469

118

249

Earnings per share ($)

0.53

3.94

0.96

2.10

 

2. Hillshire Brands operating results (million $)*

 

-Second quarter-

-Six months-

 

2013

2012

2013

2012

Retail sales

777

761

1,496

1,459

Foodservice sales

283

294

538

587

Retail income

112

85

198

129

Foodservice income

28

29

53

54

*For the quarters ended Dec. 29, 2012, and Dec. 31, 2011.

 

Volume:85 Issue:06

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