Gold'n Plump launches new attributes for all-natural line

Company creates tool to help consumers understand chicken labels.

Gold'n Plump, the flagship brand of the Midwest's leading chicken producer GNP Co., has added two new attributes to its All Natural chicken products: No Antibiotics-Ever and the American Humane Certified farm program seal. The first Gold'n Plump products featuring both of these claims are in stores now. There are now 25 items in distribution, with plans to gradually extend these attributes to the entire Gold'n Plump line.

"The demand for products raised humanely and without antibio

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