Globally defining sustainable beef

Globally defining sustainable beef

U.S. beef industry following in footsteps of competitors on sourcing sustainable beef.

A GLOBAL definition of sustainable beef — a work in progress for 18 months — officially received final approval by members of the Global Roundtable for Sustainable Beef (GRSB) at its global conference in Sao Paulo, Brazil.

Still, reaching a mutual definition upon which the multi-stakeholder members — including participants from McDonald's, World Wildlife Fund, Certified Angus Beef and National Cattlemen's Beef Assn. — could agree was not an easy pr

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