A GLOBAL definition of sustainable beef — a work in progress for 18 months — officially received final approval by members of the Global Roundtable for Sustainable Beef (GRSB) at its global conference in Sao Paulo, Brazil.
Still, reaching a mutual definition upon which the multi-stakeholder members — including participants from McDonald's, World Wildlife Fund, Certified Angus Beef and National Cattlemen's Beef Assn. — could agree was not an easy pr
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