Gauging value of origin labels

Gauging value of origin labels

Survey shows origin of meat products less important to U.S. consumers than price, safety, taste and nutrition.

SINCE its introduction in 2009 and later revision in 2013, the U.S. mandatory country-of-origin labeling (mCOOL) rule has stirred lengthy, hearty discussions of its economic impact on stakeholders throughout the entire meat and livestock chain.

Consumer knowledge of changes to meat and meat product labels imposed by mCOOL, however, has not been as highly debated or regularly evaluated academically — until Oklahoma State University recently released

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