Gauging value of beef checkoff

Gauging value of beef checkoff

Study finds $11.20 return on every beef checkoff dollar invested.

INVESTMENTS in the beef checkoff program have had a positive impact on beef demand in the U.S. and global marketplaces, Dr. Harry Kaiser of Cornell University told the 2014 Cattle Industry Summer Conference.

In the most comprehensive study ever about the return on investment (ROI) of beef checkoff assessments, Kaiser, the Gellert Family professor of applied economics and management and director of the Cornell Commodity Promotion Research Program, c

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