'Feeding paranoia' not best tactic (commentary)

'Feeding paranoia' not best tactic (commentary)

WHEN I visited New Zealand last fall, an individual who worked for the New Zealand government admitted that New Zealand farmers make money by "feeding the paranoia."

In other words, they take advantage of the fear and inexperience of consumers all over the world by marketing products as "clean" and "green" to generate consumer interest. Unsurprisingly, it works.

There is no denying the reality of food paranoia. It's why ther

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