FarmLink announces company split

Data analytics business retains FarmLink name, while equipment sharing business to be called MachineryLink Solutions.

To accelerate growth, FarmLink announced Feb. 18 its decision to split into two unique businesses: one focused on advanced data analytics and the other equipment sharing solutions.

The data analytics business will retain the FarmLink name, while the equipment sharing solutions business will continue to be known as MachineryLink Solutions. Each company is well positioned to quickly capitalize on market share growth within the estimated $20 billion agricultural technologies segment,

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